Every company starts in the same boat. They all have little money and nobody knows who they are. To thrive, people must learn who you are and what you do. In a rocky economy people are careful with there money so you must seek out them, not wait for them to find you. This is where local marketing you can stand out. You should take time to learn your options and find a mix that works for you. Since the internet is the fiber that will hold your plan together, we will save that one for last and see how the others tie into it.
A good starting place for you would be the local paper. It has been the cornerstone for over a century and now is not the time to forget about it. News papers draw communities together so at least a small ad is a must so that you seem a part of the area, not an outsider. If it works out well for you then you might even consider taking a larger role in the paper like sponsoring a column or section that relate to your business. That was how advertising on television started.
Free advertisers also get your store on the map. The biggest difference is the readership. The folks that look at those are looking for new places to try. It might be on something they want or might be something they have to have. Regardless, they will pass by you looking and remember you when they want something new.
Radio has its own edge that these other two do not. That is the ability to focus your marketing to your most likely consumers. With all the variety there is one that will suit your needs. Sometimes you miss a little on the first try but it is radio so it is a quick fix. When you find the right one it will be good for you.
At last we have the internet. This is what makes it all work. All of your other marketing should lead people here, as well as to your store. It is similar to having an unlimited size ad with all the information your customers could ever want. Best of all, once it is set up it cost you little in hosting and that makes it extremely important.
No matter how you decide to do your marketing locally, include your website. It gives your customer all the information they will need and quickly prove its worh. Do not go with out. - 38334
A good starting place for you would be the local paper. It has been the cornerstone for over a century and now is not the time to forget about it. News papers draw communities together so at least a small ad is a must so that you seem a part of the area, not an outsider. If it works out well for you then you might even consider taking a larger role in the paper like sponsoring a column or section that relate to your business. That was how advertising on television started.
Free advertisers also get your store on the map. The biggest difference is the readership. The folks that look at those are looking for new places to try. It might be on something they want or might be something they have to have. Regardless, they will pass by you looking and remember you when they want something new.
Radio has its own edge that these other two do not. That is the ability to focus your marketing to your most likely consumers. With all the variety there is one that will suit your needs. Sometimes you miss a little on the first try but it is radio so it is a quick fix. When you find the right one it will be good for you.
At last we have the internet. This is what makes it all work. All of your other marketing should lead people here, as well as to your store. It is similar to having an unlimited size ad with all the information your customers could ever want. Best of all, once it is set up it cost you little in hosting and that makes it extremely important.
No matter how you decide to do your marketing locally, include your website. It gives your customer all the information they will need and quickly prove its worh. Do not go with out. - 38334
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